Do you often feel that your conversion rates underperform compared to the number of impressions of your content It is a common issue – gathering the initial attention of your potential customers is crucial, but you still need to convince them to actually take action – whether it’s buying a product, signing up for a newsletter or downloading an app. Thus, there is a strategy designed specifically to battle this problem – mobile retargeting. But, what is it, and how does it work? Read this article and learn all you need to know!
Mobile retargeting is a marketing strategy used to approach people who have already visited your website through a mobile ad, yet did not convert. Its principle is simple – send additional marketing messages to the potential customers to get them ready for conversion. It can be used both to initiate the first purchase and to upsell.
This strategy should be customer-centric – involve personalized ads targeted directly at the particular customer. It is possible, since both Android and iOS generate individual user ID – you know who your target is and what they searched for on your website. Based on this knowledge, you engage them with a personalized advertisement to ignite their interest in your products and services yet again.
According to buildfire.com, 70% of mobile US media time comes from mobile apps. This means that consumers spend a majority of their time online in them. Yet, attracting them to new applications is not that easy. According to Statista (2022), the app retention rates on day 30 vary from 1.5% (photography) to 11.3% (news), though the second-highest score is only 5.1% (business). This means that although people do download them, they often keep forgetting about them. So, what to do in such cases? Introduce mobile retargeting.
By using this strategy, it is possible to both increase the conversion and retention rates. The latter is quite crucial, since it is much more difficult and costly to acquire new customers nowadays than it was a decade ago. Thus, mobile retargeting is of an utmost importance – it is an answer to the most burning issues of modern marketing.
As we have mentioned above, mobile retargeting can be quite fruitful. But, what are its advantages in particular? Here are the most noteworthy ones:
Mobile retargeting is a marketing strategy exercised to improve conversion, by sending additional mobile advertisements to users who are already acquainted with the brand. It is quite crucial, since in the current business landscape it’s simply cheaper and more effective than approaching a completely new person. The main benefits of this tactic include a rise in conversions and user engagement. So, should you adopt this strategy? In our opinion, yes.
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